Tactics: eFlycasting
Flycasting is the process of using e-mail to test concepts and ideas with work colleagues. Usually, a skilled practitioner of e-mail will “eflycast” ideas off other colleagues before sending a more fine-tuned recommendation to the boss. They treat the e-mail environment as a focus group.
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To: Distribution List (All)
From: Mr. Mach
Subject: What if…..
Just thinking out loud, but how would folks feel if we scheduled more business travel for Mr. Big. I think it would really help the business to have him attend a trade conference every week.
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