Tactics: eFlycasting

Flycasting is the process of using e-mail to test concepts and ideas with work colleagues. Usually, a skilled practitioner of e-mail will “eflycast” ideas off other colleagues before sending a more fine-tuned recommendation to the boss. They treat the e-mail environment as a focus group.

----------------------------------

To: Distribution List (All)
From: Mr. Mach
Subject: What if…..

Just thinking out loud, but how would folks feel if we scheduled more business travel for Mr. Big. I think it would really help the business to have him attend a trade conference every week.