Tactics: Batchmailing

Let’s say you’ve got some really good scoop to share – competitive intelligence or a real breakthrough idea. Something that’s inherently viral. The “Batch Mailer” never sends a document in one mass e-mail distribution, but carefully divides the e-mail in strategic batches, understanding quite well, that the “batches” will cross fertilize one another with “new” news. Before you know it, key parties are receiving your competitive assessment from three and four sources…within hours. The best and most effective batch mailers have an adept understanding of word-of-mouth. Indeed, these folks understand how movements are created.

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To: Team C
From: Mr. Mack
Subject: Thoughts from Competitive Strategy Session

There are three initiatives our top competitor has taken we should internalize.

To: Team C
From: Mr. Mack
Subject: Thoughts from Competitive Strategy Session

There are three initiatives our top competitor has taken we should internalize.

To: Team C
From: Mr. Mack
Subject: Thoughts from Competitive Strategy Session

There are three initiatives our top competitor has taken we should internalize.