Earlier this year I penned two popular columns in Ad Age dedicated to social media "jargon." Both triggered a fair amount of conversation and no shortage of additions to the list from outside contributors. I've consolidated the two articles into a master "Year End" list. I put a few of my favorites at the top. Enjoy!
SPURNED MEDIA: Just like it sounds, earned media that goes horribly negative, invades otherwise pristine search results or bleeds into traditional media. Bad customer service is a top driver of "spurned media."
MAYORAL GRAFT: The all-too-frequent practice of Foursquare fanatics falsely claiming an appearance at a location — a restaurant, bar or coffee shop — in order to secure or solidify early major status.
BRANDONMENT: When consumers un-friend or unlike brands that create lame experiences. Brands that fail to properly maintain and update Facebook or Twitter pages are at high risk of Brandonment.
WIKI-WHIPPED: When you just can’t change your wiki entry, under any circumstance. Often activist groups, detractors or others will completely own your entry.
MOBILENECKING: The alarming tendency to have our necks titled down or shifted sideways -- ever glued to our mobile device. This anywhere, anyplace epidemic is increasingly common in cars, airplanes and crosswalks. Closely related to term "Eyevoidance," where no one looks at anyone anymore.
JACK RIPPER: The device warriors who hog outlets anywhere they can find them -- in the airport, via the USB port of a colleague's computer, even a restaurant reservation desk. They get a charge from a charge.
TAG STAB: The injury inflicted when someone is inappropriately tagged in compromising, unflattering or just plain stupid social “moments.” Mostly unavoidable, unless all cameras are “checked at the door.”
WIKI WART: A bad piece of news or an embarrassing brand episode (e.g., an activist protest or a social-media campaign that backfired) that just won't go away in a brand's Wikipedia description. PR pros often give false hope to brands of removing the warts, but relentless Wikipedia editors put them right back.
OEDIPOST COMPLEX: The curious neurosis that compels folks to sleep with their Blackberry or iPhone. The afflicted can't stop checking -- even in late hours -- for responses to tweets or blog and Facebook posts.
DECIPROCITY: When everything you post actually decreases your friend and follower count. Even when you friend or follow others, the rules of reciprocity just don't apply. Soul searching is typically in order here.
FAUX POST: When you are talking to someone on the phone and they notice an unrelated tweet or Facebook status update from you showing up in real-time. Bad form -- don't do it. (Trust me!)
RUNWAY REBEL: That guy (or gal) who keeps the "electronic device" going well past the airline warnings and prohibitions. We see them everywhere, and no one is innocent here.
GEO CRASHER: A person so intent on following a GPS-powered map or app that they can barely walk straight. Inevitably they crash into everyone — in airports, on sidewalks, in ballroom stalls. According to social guru Kevin Dugan (@prblog), there’s even a Flickrgroup dedicated to this.
APPFUSION: An inevitable outcome of app overload. Very common among iPhone users who download so many apps they can't find their address book. Appfusion can lead to as many problems as the apps solve.
BRAND TEASE: A consumer who "friends" or "fans" a brand, only to never return for a second date. Brands feed the cycle by forgetting to court the consumer with engaging, interesting or sustaining content or value.
CONVERSATIONAL DIVIDE: The huge gap between what marketers preach about social-media "conversations" and the brand's actual customer-service or call-center operations. Stems from cost vs. profit-center tension.
SHELF STORM: When organic search results suddenly go haywire, or shift to the dark side, thanks to the link-love logic of social media. Consider Tiger Woods' search-result shift from 95% positive to 60% hostile (in a matter of days). Or how brands with highly publicized service failures quickly acquire shelf-venom.
APPTOSTERONE: The mojo that fuels intense "mine's bigger/better" conversation about mobile apps. "Dude, you got Bump, but I've got FourSquare." Marketing techies are loaded with Apptosterone.
TRUST LAPSE: The frighteningly popular tendency we have to "open up" our friend network to a cool, unknown social-media service or app. Ego, vanity and impatience often collide with rationality here.
BLOG DODGER: Someone who has abandoned his or her blog for Twitter or some other lower-hassle social-media substitute. This was big in 2009, and we'll likely see much more of it in 2010.
QUAD STALKERS: Folks from your past who "friend" you (e.g., folks you marginally knew from the high-school quad) and who seem to comment on everything you post on Facebook. Mostly benign, but a tad curious.
TWEET-SHIFTING: Delaying or mixing Twitter posts so axe murderers don't know you're miles from home. Increasingly common as a spousal and family covenant among folks who travel with high frequency.
TEXTGRESSION: The curious migration of adults into youth behavior, habits and practices, especially when it comes to texting. Here our language quickly digresses into comedic short-form. R U w/me?
CURBCASTING: The almost unstoppable cacophony of loud voices barking all manner of silliness into the airwaves thanks to Bluetooth devices. You see this on every street corner and curb.
TWITSTOP: A bathroom detour from a meeting or conversation in order to check e-mail, Twitter or the latest and greatest via an app. (Swear on the Bible, I don't do this ... but I'm told lots of others do.)
DIGITAL DETOX: What we all need -- at least in doses. As we've learned, total digital immersion has side effects. Let's all pursue a roadmap for balance in 2010. (This is likely the topic of my next book, so send feedback.)
HASH BRAGGER: A person who consistently (and annoyingly) uses hash tags to brag about exploits, exclusive conferences or envious travel. Often uses multiple hash tags.
APP RAT: A relentless app collector who is known to download apps and then leave them to gather cobwebs. Related to Appotato, a compulsive app addict.
FAUX POCKET PAS: That all too common (and always embarrassing) situation where your iPhone, Blackberry or Droid phone misfires to someone you’d rather not call — often in the middle of the night. Can put major stress on relationships. App-happy children are also known to trigger such misfires.
INSTANTINENCE: The uncontrollable, compulsive and usually ego-dominated need to check “Google Instant” for real-time tweets, blurbs or inane comments or news items about you or your brand.
BRAND STAND: Branded social-media outposts that revolve around the website. Facebook and Twitter are classic brand stands.
TRAIL MARKER: This person takes double-downs on Gowalla and Foursquare (and more recently, Facebook Places) to spot their trail wherever they go. They are easy to spot in bars and restaurants — they always have their heads down and are flustered.
JACKRABBIT: A tech freak who skips from jack port to jack port, almost as though he or she is on a mad quest for frequent-flier miles. Jack rabbits are common in airport lounges or coffee shops.
SNOWCIAL: A social-media meet-up in the snow or on the slopes. There’s actually a conference by this name, sponsored by Vail/Heavenly Resorts & Harrahs. (Full disclosure: I’m an informal adviser and mogul-happy Snowcialite).
TOP SQUATTER: A person who reads, tries or buys anything at the top of the “best of” or “most shared” lists, whether it’s iTunes, apps, Huffington Post, Ad Age or New York Times. This person never slips beneath the fray.
PROUD PADDER: An excessively proud iPad user. Known for over-embellished iPad demonstrations on planes or in public. (Guilty as charged.)
BUCK SUCKED: The condition that typically slaps you in the face when reading your credit card bill and you see dozens of "dollar" charges for music and "what the heck" iPhone or mobile apps. Expect much more of this as it gets worlds easier and more convenient to pay for online content. (Good news for publishers!)
FOUR SQUIRE: A person who uses Foursquare in pursuit of dates or relationship starters (or who knows what else). Beware!
PASSWORD PENITENCE: The need to continually use the “Forgot my password” function on websites, services and applications-often digital overload. (Courtesy of friend John Stieger, consumer-relations leader at Procter & Gamble.)
LIKE MEISTER: That person on Facebook who “likes” everything. Borders on compulsive. Even the goofiest photos get likes.
PAL PURGATORY: When you put a friend request on hold, sometimes indefinitely, via Facebook or Twitter.
SPOT SCRAMBLER: A person who delays or shuffles tweets or GPS check-ins for reasons of safety, security or just plain paranoia, i.e. you don’t want the world to know you are not at home with the family.