YouTube just announced it would start sharing revenue with key "content" partners. This is generally a positive direction but it raises a host of new, somewhat challenging questions. Less clear is whether all content providers would share in the revenue, as currently takes place with video sharing site Revver.com. "Now some of your favorite YouTube members--including LisaNova, renetto, HappySlip, smosh, and valsartdiary--will begin to participate in the same revenue-sharing and promotional opportunities that are available to YouTube's other partners," YouTube said on its blog. The word I'm fixating on is "some."
But whole hog or half-way, moving to a revenue sharing model is a very big deal, and it has a number of very important implications, including around transparency and disclosure (see my earlier 11/6 ClickZ Column, YouTube or Confuse Tube?). I outlined a few of these implications last January when the first news leaked that YouTube leaked might be considering a revenue share model. It's worth another skim!