Don Novello: The Lazlo Letters My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)
Seth Godin: All Marketers Are Liars I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)
This isn't a new chart, but I presented it yet again today in a speech before C-Suite executives sponsored by the South Florida Interactive Marketing Association (SFIMA) and BGT Partners and it triggered the most and best reactions. And so I'm sharing it again. Soak in in!