The WOMMA ethics code. Here at the WOMMA annual conference. Outstanding event -- easily one of the best. (Disclosure: I'm a co-founder.) The industry has really grown up, and it remains committed as ever to helping brands navigate through all the relevant issues around word-of-mouth marketing, including ethics. Here's a snapshot from a couple current and former WOMMA board members about the state of the industry and key trends. The Twitter tweets around the conference reflect record-breaking conversation, and I encourage folks to tune in. The WOMMA.org website will also post transcripts and video feeds from the various presentations and keynotes, especially this morning's FTC keynote. I also urge brands exploring word-of-mouth and/or social media for the first time to spend quality time reviewing (even debating) the WOMMA ethics code. As for me, I'll be hosting a general session conversation with Comcast, Best Buy, Toyota, and Levis on the relationship between customer service and word-of-mouth. Stay tuned for a recap on that front.