Don Novello: The Lazlo Letters My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)
Seth Godin: All Marketers Are Liars I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)
Outstanding recap of the most important tweets from the 2009 WOMMA Summit, held last week in Las Vegas. The tweets follow the conference in chronological order. I especially encourgage folks to pay attention to FTC keynote tweets. The panel I moderated with Comcast, Best Buy, Levis, and Bunn is at the very end. Kudos to @brandautopsy's John Moore (also WOMMA's evangelist) for this outstanding recap.
The WOMMA ethics code. Here at the WOMMA annual conference. Outstanding event -- easily one of the best. (Disclosure: I'm a co-founder.) The industry has really grown up, and it remains committed as ever to helping brands navigate through all the relevant issues around word-of-mouth marketing, including ethics. Here's a snapshot from a couple current and former WOMMA board members about the state of the industry and key trends. The Twitter tweets around the conference reflect record-breaking conversation, and I encourage folks to tune in. The WOMMA.org website will also post transcripts and video feeds from the various presentations and keynotes, especially this morning's FTC keynote. I also urge brands exploring word-of-mouth and/or social media for the first time to spend quality time reviewing (even debating) the WOMMA ethics code. As for me, I'll be hosting a general session conversation with Comcast, Best Buy, Toyota, and Levis on the relationship between customer service and word-of-mouth. Stay tuned for a recap on that front.