Don Novello: The Lazlo Letters My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)
Seth Godin: All Marketers Are Liars I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)
Outstanding recap of the most important tweets from the 2009 WOMMA Summit, held last week in Las Vegas. The tweets follow the conference in chronological order. I especially encourgage folks to pay attention to FTC keynote tweets. The panel I moderated with Comcast, Best Buy, Levis, and Bunn is at the very end. Kudos to @brandautopsy's John Moore (also WOMMA's evangelist) for this outstanding recap.