I owe you an apology. I've been blowing you off. I've barely paid attention to you this year, and I've allowed you to be stood up by this new, sexier, and arguably more addictive kid on the block known as Twitter.
Yes, I've been sucked in. I'm not entirely sure what I'm doing -- no, to be clear, I'm pretty much clueless -- but I've somehow found myself following the Twittering herds of 140-character tipsters and mundane-glorifying prognosticators of anything that, well, beats others to the punch. I'm twittering in idle moments, retweeting (er, backscratching) other folks tweets, and now starting to think in 140 characters.
With Twitter I find myself twitting anything that might, if I'm lucky (or if someone feels charitable or sorry for me), hook a follower or two. And what a random lot at that I'm lured to follow-me. Who are these guys?
With you, things we're simpler. Folks would just RSS the content, often under the radar. Now's the popularity contest is so blatant. Every time I see @jowyang, @armano, @cbrogan, or even @prsarahevans add another 1000 followers, I start to sweat! It's harder than pushing the Rock of Sisyphus.
Bad habits have only intensified. My vanity ritual has now shifted from Technorati and BlogPulse to Twitter Search. It's like I no longer care about what people say about you. What's up with that? What's up with me?
Well, that's not entirely fair. Twitter is cool, and there's real utility, and I'm pretty darn hooked on it. I'm so obsessed with it I started a new site to analyze its behavior called TwitterbyMachiavelli.com.
And let's not forget, I do tweet about you here and there, especially if I think it might boost my follower list. So you are not exactly irrelevant! And many of the folks I'm trying to catch up with Chris Brogan also do a very nice job cross promoting blog and twitter commentary.
So maybe we can all tango together? Yes?
But seriously, here's the rub. Dude, I miss you. I miss the long form. I miss the planning process, and the drafts, and the periodic pre-publishing send-offs to friends for feedback. I miss fine-tuning the categories, and tagging the content. I miss looking a you and seeing a comprehensive, logical, well-tagged body of work around a common theme.
You make me feel whole, and certainly a more substantive.
You held me to a higher standard of writing. You served as a seeding ground for my articles in ClickZ and Ad Age, and I pretty much wrote my first book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, on the basis of what we cultivated together here in these pages.
I'm a bit embarrassed that it's come to this.
So here I pledge to you, two months into this new year, that I won't give up on you. No way, Jose! I'm going to do everything I can to claw back in; to trade a few extra tweets for more thoughtful time in your beautiful blog backyard.
I'm not promising to be another Steve Rubel, but I do pledge to emulate more of his blog (not Twitter) behavior.
I'm serious. Don't give up on me. We all go through phases.
Keep the door open.