Kicking off the "Tell 3000" Book Launch With a Webinar
Time grows short. My new book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000" officially hits the bookstore Tuesday, July 8th. The book takes a look at how marketers and brands can establish and
maintain credibility in today’s consumer-driven, digital world. Launching a book is like having a party and waiting to see who shows up, and at what precise time. I'm excited and terrified at the same time. Early buzz is really encouraging, and Amazon pre-sales certainly show signs of genuine interest. On July 9th, I will be providing a sneak preview into book themes in a Nielsen hosted Webinar from 2-3 PM EST. I'm deeply honored to have Beth Thomas-Kim, Director of Consumer Services,
Nestle USA (and chairwoman of the Society of Consumer Affairs Professionals, SOCOP), and Tom Asher, Director of Consumer Relations North
America, Levi Strauss & Co. join me to talk about the key book themes. As I walk through each of my "Six Drivers of Brand Credibility," Tom and Beth will offer candid reactions and perspectives based on their experience. I'll be sharing more information about the book in the coming days, but if you want more information, here are a couple links:
Hi Pete! Congrats... send me a signed a copy at some point would love to read, I hope that of some the premises about Listening I've been preaching for long will be there :)
be well
laurent
Posted by: Laurent Flores - crmmetrix | August 28, 2008 at 01:42 AM
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Posted by: 1247166480 | July 09, 2009 at 03:15 PM