May 9-10 WOMMA Spring Conference: Sign-Up Now!

If you are serious about all the issues and themes in this blog, you won't want to miss the Word of Mouth Marketing Association's (WOMMA) Spring conference May 9-10.  It's like a shot of WOMdrenaline!  If you still are not convinced, watch this video from last year's event. (If you still are not convinced, check out this video from the very first WOMMA conference.) This year's event is entitled "WOMM-U" and a big focus is on "activating networks, influencers, and communities."  Sign-up here!  Here's the latest list of speakers at the event.  Imagine the time and expense of connecting with all these sharp minds individually.

• Clayton Closson from Quicken Loans
• Erin Byrne from Burson-Marsteller
• Liana Frey from Dell
• Brian Reich from Echo Ditto
• Blake Cahill from Visible Technologies
• Myra Norton from Community Analytics
• Rob Key from Converseon
• Warren Sukernek from VML
• B.Bonin Bough from Weber Shandwick Web Relations
• Leslie Forde from Communispace Corporation
• Jason Anello from Yahoo!
• Rohit Bhargava from Ogilvy Public Relations Worldwide
• Deb Eastman from Satmetrix
• Rod Brooks from PEMCO Insurance
• Brandon Evans from RepNation Media
• Geoff Nelson from Buzz Corps
• Geno Church from Brains on Fire
• Michele Makowski from Intuit
• Kate Niederhoffer from Nielsen Online
• Walter Carl from ChatThreads
• Brad Fay from Keller Fay Group
• Lynn Eastep from Fleishman-Hillard
• Kathy Baughman from ComBlu
• Chris Lightner from PopularMedia

Personal Note:  There are few things in my marketing career that have been more inspiring, empowering, and enlightening than my work with WOMMA.  When we created this group four year ago, we sought to shape a new way of thinking about marketing that puts the consumer at the center of the universe.  We were also determined to tackle head-on the issues like word-of-mouth ethics that we knew, if abused, had the potential to destroy all that is so special and unique about this "listening" and "conversation" anchored space.  The group remains committed to all these issues -- adamantly and passionately -- and whether through membership, conference participation, or -- even better -- putting your name in the hat for the new WOMMA board, please participate.