Shaping & Influencing CGM: Post Primary Campaign Outreach

Forget the election results for a quick moment.  What continues to capture my fascination is the degree to which all the campaigns are reaching out to key stakeholders in a participatory, respectful, personalized, and timely manner -- and attempting to shape my perceptions well before I read the first piece of online or offline news.  Not all of this makes sense for big brands, but much of it does.  Sample the late night messaging.

From the Hillary Clinton campaign. (Time of delivery: 12:38 AM EST)

It's a pretty incredible feeling, isn't it? After our victory in Ohio tonight we have the momentum, thanks to your will, determination, and hard work. And you know what they say, as Ohio goes, so goes the nation.

Some people were ready to count us out. But you and I proved them wrong, just as we have every time they tried to declare this race over prematurely. And we're going to keep showing them exactly what we can do.

We're going to do it for everyone across America who's been counted out -- but refused to be knocked out. For everyone who's stumbled -- but stood right back up. And for everyone who works hard -- but never gives up.

I hope you enjoy our victories tonight as much as I am. We won this one together, and that makes it that much better. Thank you so very much for all you have done for our campaign. Let's build on this remarkable momentum. Each and every one of you can make a statement tonight by going to www.hillaryclinton.com

Thank you so much, Ohio, for everything you did to make this night possible.

        All the best, Hillary

And This From Barack Obama's Campaign (Time of Delivery: 3.06 AM)

Pete,

We may not know the final outcome of today's voting until morning, but the results so far make one thing clear.

When the dust settles from today's contests, we will maintain our substantial lead in delegates. And thanks to millions of people standing for change, we will keep adding delegates and capture the Democratic nomination.

We knew from the day we began this journey that the road would be long.  And we knew what we were up against.

We knew that the closer we got to the change we seek, the more we'd see of the politics we're trying to end -- the attacks and distortions that try to distract us from the issues that matter to people's lives, the stunts and the tactics that ask us to fear instead of hope.

But this time -- this year -- it will not work.  The challenges are too great.  The stakes are too high. Americans need real change. In the coming weeks, we will begin a great debate about the future of this country with a man who has served it bravely and loves it dearly. And we will offer two very different visions of the America we see in the twenty-first century.

John McCain has already dismissed our call for change as eloquent but empty.
But he should know that it's a call that did not begin with my words. It's the resounding call from every corner of this country, from first-time voters and lifelong cynics, from Democrats and Republicans alike.

And together you and I are going to grow this movement to deliver that change in November. Thank you,

Barack

And so the campaign beat goes on!