I'm flirting with 500 friends on Facebook? The question is: how much is too much? Is there a "point of diminishing returns" in how many folks I friend? How do I sustain the conversation among friends in a meaningful way? What is friendship? These are the big questions I'm asking as the I reach the 500 mark.
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Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)- Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****) Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)
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February 13, 2008
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Pete's Articles & Interviews
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- Complete ClickZ Archive
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- 'Tis the Season of Brand Emotion. Are You Listening? (11.28.05)
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- Is Word of Mouth a Long-Term Strategy? (10.4.05)
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- Are GRPs Enough in the Age of Consumer Control? (4/19/05)
- WOMMA Summit: More Questions Than Answers (4/5/05)
- Word-of-Mouth Marketing: Temper Your Enthusiasm? (3/22/05)
- Attention, Shoppers! "Retailer-Generated Media" in Every Aisle (3/8/05)
- Consumer Affairs: The New Advertising Department (2/22/05)
- Creative Marketing Destruction: Add Water and Blog (2.15.05)
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Recent Posts
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- 2009 Memorial Day Project: Three WW II Video Narratives from Dad
- Is the Consumer Affairs Dept an Endangered Species? (An Open Letter to SOCAP Attendees)
- The Latest Domino to Fall: The YouTube Video Itself
- Embracing & Reinvigorating Trust at the BBB International Torch Awards
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- CGM Around the Globe! Must-See TV with Matt!
- Is the Future of Marketing About Marketing to Marketers?
- What's the bigger social media idea: marketing stimulus or business process innnovation?
- YouTube - Broadcast Yourself.
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