cgm: Super Bowl Multi-Tasking: Blogging, Twittering, Monitoring Hey!Nielsen, Running Polls

Books Related to CGM Theme

Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)
Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)
Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)
James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.
Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)
Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)
Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)
Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)
Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****)
Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)
Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)

February 03, 2008

Super Bowl Multi-Tasking: Blogging, Twittering, Monitoring Hey!Nielsen, Running Polls

Talk about multi-tasking. I'm halfway through the Super Bowl, and I've got over half-a-dozen measurement tools in front of me. All fascinating, but also a bit frenetic. As part of my Nielsen Online responsibilities, I'm helping oversee our Super Bowl monitoring work. But in addition to our "official" metrics, I'm keeping my eye on just about everything, including the degree to which brands are driving offline/online synergy. (Verdict: Ok so far, but not nearly as well as I would have expected.) Anyway, here's what I've got open on my laptop right now:

BrandPulse (our formal monitoring tool)
HeyNielsen.com Super Bowl real-time panel (real time voting)
Floodgate (a real-time blog analysis tool)
YouTube & MySpace game sections
Twitter (following what my friends/contacts are up to)
Websites of just about every advertiser (plus the any mini-sites)
Yahoo IM (trading notes every couple seconds with Emily Sobol, my colleague)

Posted by Pete on February 03, 2008 at 08:36 PM in Listening-Centered Mkt (LCM) | Permalink

Technorati Tags: Super bowl

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451686a69e200e5502749258834

Listed below are links to weblogs that reference Super Bowl Multi-Tasking: Blogging, Twittering, Monitoring Hey!Nielsen, Running Polls:

Comments

You can follow this conversation by subscribing to the comment feed for this post.

We've come a long way from Super Bowl blogging. I thought going to Twitter instead would make it easier...wound up getting into everyone else's reactions as well. Made it more fun, but still had my iPhone in front of me the entire time.

Posted by: Kevin Dugan | February 05, 2008 at 06:36 AM

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Sun	Mon	Tue	Wed	Thu	Fri	Sat
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30

cgm

About My Just Launched Book (Doubleday)

Pete On Adweek

Recent Comments

TypePad Featured Blog

Ad Age Op-Eds

Books Related to CGM Theme

About

My Online Status

February 03, 2008

Super Bowl Multi-Tasking: Blogging, Twittering, Monitoring Hey!Nielsen, Running Polls

TrackBack

Comments

Verify your Comment

Previewing your Comment

Post a comment

Get Started

Twitter Updates

Categories

Twitter Updates

Pete's Articles & Interviews

Who Gets CGM?

CGM 101

Joe Copy (CGM Hall of Fame)

CGM-moments

CGM - Leading Indicators

Daily CGM Feed

Recent Posts

Archives

June 2009

CGM Photo Parade

Pages