CGM and Personal Accountability: A 5K Race Outs Pete's "Opportunities"
Now I really know how brands exposed by the negative side of CGM feel. It hurts! Last Saturday I received an email with the public score and ranking of my lame attempt to complete a 5K run here in Cincinnati entitled the "Mt Adams Egg Nog Jog." Of the ten entrants in my division, I ranked 9th, and 85th among 108 men. This scorecard is now on the web, and flying all over the place among running insiders, influencers, and various folks here in my neighborhood. Painful! Humbling! Embarrassing! Then again, the fact that the scorecard's public makes me feel more accountable. I mean, this digital trail is indicting my love handles, and reminding me that the world is watching. (So goes my paranoia!) And so I am resolved to make real headway and progress. Mark my word, I will beat that time next time around. You heard it here first. Such is the power of consumer-generated media!
Good for you, Pete! At least you've got the knees to be out there and running. Consider that a gift. The love handles will take care of themselves.
Sheila from Coty
Posted by: Sheladyred | December 05, 2007 at 11:20 PM
Pete, you now need to start preparing for the Bay-to-Breakers annual 12K run through San Francisco. Just you and about 85,000 others--many not too concerned about their love handles (or any other part of their body for that matter) showing to the gawking spectators drinking bloody marys along the route.
And good news, all electronically timed and with the help of digital media, your finish time--or perhaps we'll just leave it at time period--is transmitted globally. It's a blast!
Posted by: Bruce | December 06, 2007 at 01:03 AM