cgm: Deck the Halls With Consumer Generated Multi-Media (CGM2)

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Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
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I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)
Jeffrey Rayport: Best Face Forward
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Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)
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Trust your gut! It's not as irrational as some claim. (*****)
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Kelly Mooney: The Ten Demandments
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December 19, 2007

Deck the Halls With Consumer Generated Multi-Media (CGM2)

Just got my first-ever "personalized" video holiday greeting. David Spark, who I first met at an event in Seattle, and who I haven't heard from in awhile, used the wonders of Facebook video to reach out! I was skeptical at first (I assumed video-spam was coming my way about some self-serving marketing event or conference) but it was a good old fashioned "hope you are doing well" greeting with a personal touch. Now, I just noticed that David has exactly 563 friends on Facebook. If he does this for everyone, I'll really be impressed. Thanks, David! And a happy holiday to you as well.

Posted by Pete on December 19, 2007 at 04:05 PM in CGM2 (Multi-Media) | Permalink

Technorati Tags: cgm, facebook, holiday

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Would you be impressed with 310 personalized videos? That's how many I've done and I'm finished with them all...for now.

David

Posted by: David Spark | December 30, 2007 at 05:29 PM

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Deck the Halls With Consumer Generated Multi-Media (CGM2)

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