Upcoming WOMMA Summit: November 14-15

If you are looking for go-go juice to feed you passion and interest around CGM and word-of-mouth, The Word of Mouth Marketing Association (WOMMA) will hold its 3rd Summit on November 14-15 in Las Vegas.  This years theme, appropriately, is Social Media Heats Up the New WOM. If you have never been to the Summit, it is wall-to-wall cases and real-world experience split equally between brands and agencies. Among the topics:

• Social Networks: Do consumers want to be your friends?
• The Influencer or Network?: What Matters More? 
• Who Owns Word of Mouth in the Marcom Mix? Who Should?
• What’s the ROI on Word of Mouth?

This year we will feature the great stories behind word-of-mouth, including content from Microsoft about the impressive, buzz-generating launch of the Xbox's Halo 3. Also on hand will be the head of WOM-powered Cranium Games and many others.  Here's a short video I prepared in anticipation of the last WOMMA summit in New Orleans which includes a host of enthusiastic testimonials from attendees.

(Full disclosure: I'm a founder, board member, and very proud advocate of WOMMA.)