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« “Who’s My Friend? Heck if I Know!” and other Social Media Conundrums | Main | Top Marketing Blogs - A First Cut! »

July 12, 2007

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Once again - you are right on. If you want to have some fun, check out Whole Foods latest presentation to the investor community -- it uses the word 'authentic' a few times and talks about the importance of a company culture.

http://www.wholefoodsmarket.com/investor/presentation_AM07.pdf

I used to be believer in Whole Pay Check.. Opps, I mean Whole Foods. This was careless....and I have yet to see them try and do any real damage control, which for me, makes this Whole Post worse.

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