Next month I'm moderating a panel at Ad-Tech San Francisco entitled -- get this -- "The Next Big Thing: Is Advertising Still Relevant?" The panelists I recruited represent a diversity of voices that touch and bond with consumers in far less traditional -- yet hugely promising -- ways. Scott K. Wilder of Intuit is in charge of Intuit's massive online community of product enthusiasts; Beth Thomas-Kim is Director and Head of Consumer Services for Nestle USA (and President-Elect of the Society of Consumer Affairs Professionals (SOCAP); Paul Woolmington is a founding partner with Naked Communications; and Marti Bledsoe is an interactive marketing strategist at spot-on (read my related ClickZ story) Resource Interactive.
Garfield Helps Write the "Discussion Guide": Needless to say, I'm more pumped about this panel than just about any session I've moderated in recent years -- and I'm doubly pumped because I feel as though Bob Garfield just wrote a big chunk of my "discussion guide." In tomorrow's Ad Age cover story, Garfield continues his highly provocative "conversation" about the future of advertising with Chaos Scenario 2.0: The Post Advertising Age. ....a conversation that initially started with the original Chaos Scenario and then migrated to Listenomics. Garfield covers a ton of ground, a chunk of which validates his initial forecasts, but perhaps the most thought-provoking part of his piece lays out "five reasons the online world will not online transform traditional modes of advertising, it will largely displace them altogether." They include:
- People Don't Like Ads
- But they Crave them Information
- The Consumer is in Control..No, Really
- Diversion of Ad Budgets
- Pay-Per-View
But why spoil the fun with a half-baked summary. In fact, ignore the blog blurbs on Garfield's piece like this one. Just read it!
Pete,
Here is my take on the Future of Advertising - prompted by your piece as well as the Garfield article - and also the fact that Hugh Macleod posted yesterday on advertising related stuff.
http://richardstacy.wordpress.com/2007/03/27/the-future-of-advertising/
Posted by: Richard Stacy | March 27, 2007 at 12:28 PM