CGM Measurements 101

Excellent interview on CGM analysis in Marc Glaser's MediaShift Blog featuring Jonathan Carson, CEO of BuzzMetrics and (in the beautiful spirit of full disclosure) my work colleague.  Jonathan and I first met about three years ago while barnstorming the buzz/word-of-mouth measurements speaking circuit. We then worked for competing companies in the still nascent buzz/CGM monitoring space. Along with  Dave Balter of BzzAgent, we co-founded the Word-of-Mouth Marketing Association (WOMMA), and eventually ended up under the same corporate tent when VNU rolled up three CGM measurement players under the Nielsen brand: BuzzMetrics (which Jon co-founded), Intelliseek (my former company), and Israel-based Trendum.  His interview covers all the key basics of CGM measurements, and then some.  Jonathan also has a blog entitled the Mouthpiece which anyone passionate about CGM should subscribe to or bookmark.