My Photo

Pete On Adweek

Your email address:

Powered by FeedBlitz

« CGM Meets Primetime! | Main | Real Beauty, Real Breakthough in Consumer-Fortified Media (CFM) »

October 29, 2006


Feed You can follow this conversation by subscribing to the comment feed for this post.

Well, c'est la vie! I guess, there are just some things you can't give freely to your customers for the sake of the company. :)

Great answer, Pete. And the right decision. The new world is about transparency in dealing with consumers. But internal discussion, knowledge, alternative plans evaluated, etc. should not be open to public scrutiny.

Embargoed Blogs? Yes, the notion of banning blogging at what amounts to a blogging summit is a bit oxymoronic. But as a corporate client who gained much from attending & participating, I found myself being more purposely intentional about sharing specific CGM strategy with other clients—some of whom were direct competitors!

And that’s kind of the rub—Many of us are in corporate-type jobs that are responsible for embracing the CGM space in a manner that benefits our companies, customers and consumers—but we’re also bound by the political and competitive nature of companies, regardless of industry. If the session were “open” to blogging (which in a perfect world, it should be), I suspect that some of us might not have received the tacit endorsement we were given by our senior corporate leaders to participate as freely as we did.

My view is that giving up a terrific opportunity to blog on a blogging event—with some of the best, most CGM-knowledgeable bloggers extolling their expertise no less—will be looked at in a matter of a few months, not years, as a small sacrifice to advance a more cognitive and passionate participation by top-tier companies in this wonderful space we call the blogosphere. And the payoff is likely to be sweeter still as organizations adopt more critically-tuned listening habits and an action-oriented approach to the multi-media spectrum of consumer driven online conversation. And that surely will be good for all of us.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Powered by Rollyo

Twitter Updates

    follow me on Twitter

    Twitter Updates

      follow me on Twitter

      Pete's Articles & Interviews


      • Sonoma0025
        Brands I love. Brands I probably need to stay away from.

      Daily CGM Feed

      October 2015

      Sun Mon Tue Wed Thu Fri Sat
              1 2 3
      4 5 6 7 8 9 10
      11 12 13 14 15 16 17
      18 19 20 21 22 23 24
      25 26 27 28 29 30 31

      CGM Photo Parade

      • Photo-Fest
        This is a Flickr badge showing public photos from pblackshaw. Make your own badge here.