Should Corporations or Brands Blog? Why and How?

Should corporations or brands leverage blogs to "enter the conversation."  If yes, what road map should they follow, and what are the proven success strategies and pitfalls?   These are critically important questions online marketing consultant Debbie Weil tackles in her new book, The Corporate Blogging Book, which just hit the shelves. It's also the subject of my most recent ClickZ column: Corporate Blogging: Great Liberator or Oxymoron?  While I call out at a few missed opportunities, the book generally hits most of the important bases around corporate blogging and serves as an very good how-to manual.  Like it or not, getting a corporate or brand blog off the ground requires checking off a host of boxes, aggressively selling a diverse array of stakeholders, and managing a never ending stream of fear-laced questions about things getting "out of control."  While I tend to believe we're all guilty of overplaying the "revolutionary" impact of corporate blogs, I do think they help "prime the pump" for initiating fresh new ways of interacting and communicating with  consumers, customers, and other stakeholder groups.  Debbie Weil's book does a very nice job underscoring that point.

Comments

[Amanda Chapel]

C'mon Pete.

Here... http://www.strumpette.com/archives/156-When-a-Girl-Says-Yes,-But-Means-No.html

Let's call it what it is.

- Amanda

[Amanda Chapel]

Well that didn't work. How 'bout this:

http://strumpette.com

See "When a Girl Says 'Yes,' But Means 'No'” 7/28.