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May 21, 2006


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Listed below are links to weblogs that reference "Intimate" versus "Incidental" Word-of-Mouth:

» More on online vs. offline word of mouth - incidental vs. intimate WOM? from Emergence Marketing
Pete Blackshaw - who also was a panelist at Beyond Blogging 2006 last Friday and got to listen to the same keynote address by Ed Keller which promted my last post - has a different alternative to differentiate between the... [Read More]

» Is Negative WOM More Frequent Online than Offline from Word-of-Mouth Communication Study
I'm trying to make sense of two seemingly contradictory positions about the prevalance of positive and negative WOM (PWOM, NWOM). [Read More]

» The debate over which type of word of mouth is more damaging continues from Emergence Marketing
First a refresher - the Keller Fay group came out with a study that found that 92% of word of mouth (wom) happens offline and that positive wom outnumbers negative wom 6 to 1. I argued that online negative word... [Read More]


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Great concept, Pete.

What you call "incidental" WOM is so much more prevalent than most people think.

Look at how Amazon gives you the data on "People who looked at this product also bought . . . " None of those purchasers planned on sharing a word of mouth recommendation, but Amazon's engine aggregated human actions and turned it into WOM.

WOM by proxy - or voting with your shopping cart.

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