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« CGG, Blogs and "Beyond" | Main | The Daily Buzz Factor »

May 21, 2006

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Great concept, Pete.

What you call "incidental" WOM is so much more prevalent than most people think.

Look at how Amazon gives you the data on "People who looked at this product also bought . . . " None of those purchasers planned on sharing a word of mouth recommendation, but Amazon's engine aggregated human actions and turned it into WOM.

WOM by proxy - or voting with your shopping cart.

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