Intelliseek + BuzzMetrics = Nielsen BuzzMetrics

When I'm not blogging, or partnering with my wife Erika to take care of our precious little twins, to I'm helping companies and brands "listen to" and "leverage" consumer-generated media.  It's a great job because I really do believe companies and brands can do a much better job listening to the consumer.  I also sincerely believe consumers have so much to offer companies, both on the insight, "early warning," and media evaluation front.  Technology helps bring it all together. Today, I'm incredibly pleased to announce that that consumer-centered commitment is dialing up a big notch through the creation of a new company and brand, Nielsen BuzzMetrics, that brings together the company I work for, Intelliseek, and a company equally commited to excellence in consumer-generated media and word-of-mouth analytics, BuzzMetrics -- all under the Nielsen/VNU umbrella.  BuzzMetrics, worth mentioning, is a fellow co-founder of the Word of Mouth Marketing Association, and shares our genuine commitment to marketing ethics, consumer trust, and deep consumer understanding.  I'll let the release speak for itself, except to say that I am excited and energized this new development.  Also appreciate the good wishes and congratulations from folks in the industry,  from early investors like Fred Wilson and WOM evangelist Matt Galloway to the key bloggers in this space. 

Comments

[MRS]

I understand CGM completely. I see its value. My problem is with the executives of these "WOM research and planning turned market intelligence GENIUS agencies". They don't know how to play ball and they expect marketers to come flocking. They should prepare a back up plan asap. These guys and gals don't get their hands dirty, and if I have to hear another drawn out, horn-blowing speech... you understand. You were already thinking the same thing.