cgm: TV is Dead! Long Live TV!

Books Related to CGM Theme

Pete Blackshaw: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
First jump out of the gate on publishing, and a thrill beyond thrill to have this opportunity. Very important message about what it really takes to manage a business or brand in the era of consumer control. This book is far less about social media marketing campaigns than the role of customer service and "consumer affairs" in the marketing mix.
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
More important validation about the role of CGM and social media as it impacts business. Both writers very smart and experiences in the space. Will write more once I get through the entire book.
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman doesn't write specifically about CGM, but his core themes about the unconscious drivers of brand affinity provide some critical clues and insights behind what's really going on among today's passionate and viral consumers. (*****)
Don Novello: The Lazlo Letters
My dad was in advertising, and he would uncontrollably laugh while reading this book that. In many respects, Lazlo was the first "citizen's journalist" or blogger for that matter. His CGM was all about experiences with companies, brands, or VIPs. (*****)
Seth Godin: All Marketers Are Liars
I'm a huge fan of Seth Godin, but this one was just OK. I probably read it with a higher set of expectations that the book would be a bit more critical of the marketing industry. It's hard to disagree with the core premise of authentic story telling, but some of his points overstated the obvious (**)
James Heskett & Others: The Service Profit Chain
A major inspiration for much of my thinking about CGM. Heskett's a former b-school professor.
Seth Godin: Free Prize Inside
I'm not going to tell you what's inside, but I guarantee you'll be surprised. (*****)
Jeffrey Rayport: Best Face Forward
Rayport taught the HBS class that fueled my fanaticism for the "marketspace." The inspiration continues. (*****)
Malcolm Gladwell: The Tipping Point
How does the ripple create the wave? Read on! (*****)
Malcolm Gladwell: Blink
Trust your gut! It's not as irrational as some claim. (*****)
Marc Marson: Think Naked
Marc Marsan has opened up my head in ways I can't even express. Inspirational, catalyzing. He gets it! (*****)
Kelly Mooney: The Ten Demandments
Kelly gets it! She's been working with some of the nation's top brands. Deep understanding of shopping behavior. (****)
Jon Berry: The Influentials
A solid case for why so-called "Influentials" matter. Authors really know their stuff. (****)

November 15, 2005

TV is Dead! Long Live TV!

My recent purchase of a video iPod has triggered some fresh, re-energized thinking about the transformation and evolution of television. As I write in my ClickZ column this morning, "TV is Dead! Long Live TV," "the dead medium formerly known as television is on a time-shifting comeback. It's coming back in a different form, on a smaller screen, and courtesy of existing and new content creators." My term for this is Fwee-TV ("free" as in "liberated" and "we" as in consumer-generated media). Read on and let me know what you think!

Posted by Pete on November 15, 2005 at 04:35 AM in CGM & TV, CGM2 (Multi-Media) | Permalink

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THIS IS ALL SO FREAKIN' OBVIOUS I HAVE NO IDEA WHY THERE ISN'T MORE MONEY IN THIS SPACE.
companies need to get off the high dollar production tip and get customers involved in making branded visual content. answers video questions for all sorts of media. (end of rant)
joe jaffe is on a similar thread right now:
http://www.jaffejuice.com/2005/11/sold_out_come_b.html

Posted by: owen mack | November 16, 2005 at 11:59 PM

Hi Pete,

I want to interview you (quick, I promise!) for the ROI chapter of my book. Can't find your email address. Also, I want to subscribe to this blog via RSS but I'm stumped. I can't find the plain 'ol RSS feed. You can reach me at wordbiz @ gmail DOT com or 202.364.5705. I really want to get you in the book! And I'm on a scarey fast deadline. So let me know asap if you've got a couple of minutes this week.

Posted by: Debbie Weil | November 22, 2005 at 05:53 PM

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November 15, 2005

TV is Dead! Long Live TV!

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