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« Beyond the "The Conversation Gap" | Main | Teen Bloggers Wearing Too Much on Their Hearts? »

October 28, 2005

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Pete,

Funny... as soon as I saw you quoted in the Forbes article I knew it was taken out of context! Glad to see you've addressed that on your blog.

Okay, okay. Enough search string silliness and headline humor. No more National Spotlights on Kansas News. (Who cares about Kansas anyway?) You've had it with caption contests and Don Surber references. You want content! And you won't be content without it. So. Here I go. Get ready. Forbes Repents! That's right. The magazine which otherwise gets it right blew it last month with Attack of the Blogs. But Rich Karlgaard makes amends in this month's issue. We blog about it at Bloggin' Outloud.

It’s been long said in classrooms and boardrooms alike, that word of mouth is the most powerful form of advertising. The Internet has just expanded that on a global scale. The question is what will consumers tolerate and how do advertisers break through the clutter. I do not believe banner ad’s or ads before viral videos are the answer. I much prefer Stizer content, in which consumers are able to create viral videos with the products that they enjoy in a creative way a prime example of Stizer content would be the mentos coke experiment http://video.google.com/videoplay?docid=-1450915772177922792

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