WOMMA Recap From Afar

Daddy responsibilities have closed out all conference activity for awhile, which means I'm missing the Fall conference of the org I co-founded, WOMMA.  Still, here's the update from afar, thanks to the wonders of blog-mining. First, ever-prolific Matt Galloway nicely sums up the pre-conference banquet.  Cathy Taylor of AdFreak recaps a few headlines from Seth Godin's Keynote.  Chief Marketer tells recaps words of wisdom from Marsteller's Andrew Nibley emphasizing the roll of website as WOM/CGM facilitators.  Meanwhile, Bill Stephenson from our sales team just shot a blackberry message re: Godin's speech:  "The example of the purple cow as a mundane thing becoming remarkable and buzz-worthy was great.  He also said that WOM fades over time but and idea virus amplifies over time.  He also rightly pointed out that remarkable products are created through design, engineering, etc and not through some clever ad or marketing tactic.  His case study was that BMW spends a fraction on marketing compared to Lincoln-Mercury b/c the BMW product is remarkable."  On other fronts, I'm attempting from afar to provoke a debate on the WOMMA blog around the question: is WOM a short or long term strategy?

Comments

[owen mack]

seth was good. my highlights:

-ideas that spread, win
-remarkable: worth making a remark about
-marketing is engineering (product/systems)
-you grow by satisfying a want
-sell to people who are listening

in short: people want to be involved with companies that do great marketing.

[Matt Galloway]

I have an awesome time. I just got home and will start puking stuff into my blog shortly.

Alas, I've only one regret. My first WOMMA in-person experience was sans the great Pete Blackshaw.

Your priorities are certainly in the right order, but I for one missed you.

Hope all is well with fatherhood.

-Matt

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