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« Lessons from Jeff Jarvis + Dell | Main | This Post Is (You Fill in Blank) »

August 22, 2005

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Pete:

The Weber Nation site is a noteworthy example of corporate brand experimentation in the CGM space. While it is unclear how long Weber can sustain the value of this idea, I applaud their effort as well. The site can easily evolve according to direction of their brand enthusiasts.

Your concluding comments regarding internal channel conflict are worthy of continued discussion. I fear that many companies still lack the aptitude and empathy to listen and respond constructively to consumer generated media. Perhaps marketing and consumer affairs can learn together!

Rich Ottum
eStrategyOne

According to the neuropscologists, criticism is good. The work of Giep Franzen and Margot Bouwman in their book Mental World of Brands (2002 WARC) illustrates the point. I picked it up a few days ago. Because of its significance to the Relationship Value Model of PR.

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