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The "Age of Engagement"

This morning in my Jupiter/ClickZ (see full archive of my articles), I offer some additional thoughts and reflections on consumer CGM behavior in the aftermath of the recent London terrorist attacks. Importantly, I write:

"In this ever-complex, ever-evolving marketing landscape, the things that have the least to do with marketing tell us the most about marketing. Last Thursday's horrible terrorist attacks in London serve as a case in point and are worthy of some reflection. With this tragedy, the Internet once again turned over an important new leaf. If there was a ever a blur factor in how we thought about speed, velocity, distribution, and outcome of consumer-generated media, this incident brought new clarity."

 Welcome your thoughts or feedback.  I also encourage you to follow Sue MacDonald's excellent blog on the front page of www.blogpulse.com.   She's staying on top of all of these trends as well.

July 12, 2005 in Recent Musings & Writings |

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