Blog Media Coverage - The March Continues

This morning, my Jupiter/ClickZ column, entitled "Irrational Blogguberance", attempts to take a step back and ask some harder, more self-critical questions about the blogging space.  As marketers, we need to do this constantly.  I write this against a backdrop of almost unstoppable media attention about blogs.  Two weeks, ago Business Week featured a cover story on the topic.  Even this morning, the WSJ featured a piece entitled "Corporate Marketers Try Out Blogs."  Today, Steve Rubel's blog this morning highlights an innovative new program with Vespa Scooters.  Meanwhile, Sue MacDonald, editor of BlogPulse Highlights, focuses recent attention on blogger reaction to First Lady Laura Bush's recent foray into edgy humor. 

Comments

[Makaela]

Pete -
Why not posting for a few days. Are your clients keeping you that busy? I miss my updates.

[Erlend F.]

Hello! Read your article "Irrational Blogguberance" and the article you commented on with great interest. I am a marketer in the Credit Collection Business, and I'm wondering... can a company like ours blog? Would it be "appropriate" or rather risky?

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