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The Art and Science of Blog Writing

Halleyscomment Next up: Halley Suitt of "Halley's Comment" and Stowe Boyd of Corante.  Halley is offering lots of excellent tips on how to author blog content.  "The writing must have passion, or no one will care," she tells us.  She also frowns upon CEO's writing blogs, as she questions whether they can make a meaningful commitment.  Some good quotables:

  • Brevity..."it is indeed the soul of wit."
  • Posting is "do or die. You need to be posting as much as possible."
  • "People want to see fresh stuff....the more often the better."
  • "The blogs you want to read have a voice....you need to sound alive."

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